Digital marketing firm eROI is changing its name to Thesis to better reflect the company’s expansion beyond its initial email marketing roots.

The move was announced this week by founder and CEO, Ryan Buchanan.

“We’ve been delivering much more than email marketing services to our partners and felt it was time to rebrand with a name that better reflects the kind of diverse data-driven solutions we are known for,” Buchanan said in a written statement.

The company, which has grown from 15 employees in 2013 to 120 today, offers brand and campaign strategy, digital design, social strategy and web development. Clients include Adobe, Stumptown Coffee Roasters, Taco Bell and Intel. Last year, the firm had revenue of $10.8 million and a two-year growth rate of 47 percent.

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