Thesis Acquires Bonfire Marketing Assets

October 23, 2020


For Immediate Release:

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digital capabilities.

“We’re excited about what we can bring to our new information technology client, and not only iterate what’s been done, but build our capabilities and grow,” said Ryan Buchanan, CEO of Thesis. “Being a part of Portland’s tight-knit creative and business community together with Bonfire has enabled us to collaborate in many instances over the years. Our core strengths are complementary and our approach to data analytics strongly aligns. This expansion allows us to offer an expanded suite of capabilities to our new and existing clients, while expanding our technology client portfolio.”

As part of the strategic move, Thesis will initially contract with all seven of Bonfire Marketing’s employees. Thesis and its clients will gain access to Bonfire’s combined three decades of deep-rooted experience in data-informed email and social media marketing. Businesses looking for a visionary agency and long-term strategic partner will benefit from an increased insight into all marketing disciplines and a dedication to consistently delivering innovative solutions. Additionally, Thesis’s staunch commitment to workplace diversity helps inject traditionally underrepresented perspectives into its work.

Over the past decade, Thesis has evolved well beyond its email marketing roots to become a full-service digital marketing resource for some of the biggest brands in the world, offering brand and campaign strategy, digital design, social strategy, web development, and more. With this evolution, Thesis’s revenue has surged 178 percent over the past three years. Organic growth has been driven largely by increased engagements with current clients, including Adobe, Taco Bell, and the world’s largest athletic footwear and apparel manufacturer. To accommodate the growing engagements, Thesis has continued to hire creative and strategic talent during the pandemic, adding 26 new employees since January 2020. The addition of Bonfire Marketing’s personnel will accelerate Thesis’s strategic growth plan to triple overall agency revenue from 2018 to 2021.

In 2019, Thesis underwent a major transformation, rebranding from eROI and making key adjustments to its organizational structure. It also introduced an innovation lab called The Shed, where its most ambitious ideas are pursued. All of these moves, paired with the most recent asset acquisition, align the company’s overall business strategy with its purpose, values, and market direction.

About Thesis

Founded in 2002, Thesis, formerly eROI, is an award-winning, full-service digital agency specializing in email marketing, strategy, web design, development, and social media. Thesis offers account planning, performance management, and relationship management, as well as brand, campaign, content, social, and digital-channel strategy to help partners connect with audiences in meaningful ways. Thesis was named among the Portland Business Journal’s Most Admired Companies in 2019 and named one of the 100 Best Companies to Work for in Oregon. For more information, please visit

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